Tourist Board is performing an action product marketing course in Argentina to mark Turespana Cup / Costa dell Sol is one of the initiatives to promote the destination in this market, with the tournament and other activities in parallel. This tournament is aimed at journalists and clubs and players, pinpointed from the promotion agency, this event is a very interesting advertising for the Costa dell Sol since it is present not only in specialized circles but also in the generalists. In fact, it is a “social event both in Buenos Aires and Cordoba” and entries in excess of 200 players, the maximum allowed.
During this action provides for meetings with the heads of the golf courses this past month were the province and will table the development of a project: the golf course Costa dell Sol, Argentina, similar to the one made in Madrid with the Madrid Masters Costa dell Sol is giving “very good results.” TV report Indeed, the Argentine Tourism TV channel has been at the destination a week in several reports that will enable the country to broadcast three programs of 26 minutes, five short of four minutes and 30 micro than a minute on Andalusia, most of them centered in the province of Malaga. In addition to in-house television network the program will be on social networks Facebook, Twitter, Linkedin and YouTube.
This request came from the Public Enterprise for Management of Tourism and Sport of Andalucia and the initiative of the Spanish Tourist Office in Buenos Aires. The purpose of this trip has been to make the Costa del Sol destination reached through these programs emissions via Cablevision, to 3.3 million customers in Argentina, Uruguay and Paraguay. Trustees also value from the advertising impact of the trip as this chain has a rate of nine euros per second. The issuance of these programs will make known to the target images and information from the Costa dell Sol particular destination has been visited municipalities Malaga to Nerja and Frigiliana and various enclaves of the capital, as Gibralfaro, the Roman Theater and the Citadel.





