The president and co-fundandor Inc Nike, Phil Knight, said the scandal surrounding Tiger Woods is “part of the game by signing sponsorship agreements with athletes and noted no change in the relationship between footwear and apparel manufacturer sports with the golfer.
While some advertising agencies withdrew their support to Tiger Woods, Nike early this Monday that it will continue to sponsor despite the scandal that infidelity is involved, the American golfer.
“Woods is still the best golfer in the world, ” said Phil Knight, who said his company will continue to sponsor the American star, a day after the firm Accenture decided to break its relationship with the golfer.
Knight told the Sports Business Journal that the scandal surrounding Woods is “part of the game “when one enters into agreements with athletes. Woods admitted being “unfaithful “to his wife in a statement that was published on Friday on its website.
Nike’s past Woods investigated before signing with him and, according to Knight, “all went well, ” it admitted that the relationship with its most famous customer is not going to change.
Meanwhile, the Swiss watchmaker Tag Heuer also said Monday that Woods would continue its sponsorship.
The company spokeswoman Mariam Sylla said that the sponsorship does not change because Woods is still the best golfer in the world and Tag Heuer not care about your privacy.
“We respect their performance in their sport, “he continued. “His personal life we do not care, “he said.
For its part, the services and consulting company Accenture Technology Plc ended its endorsement deal with Woods, a day after Gillette to Procter & Gamble said it would limit the use of the image of Woods in its marketing. AT & T Inc has said it is evaluating its relationship with the athlete.
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