The Ministry of Tourism, Trade and Sport in the UK will strengthen the promotion of the offer which is Andalusia playing golf during the British Open 2010, an event that takes place between now and July 18 in the ‘Old Course’ of the Scottish town of St. Andrews.
The British Open, which is 150 editions and received about 200,000 visitors last year, is one of the major golf tournaments taking place in the world and one of the most media coverage, according to the Board in a statement, in which he stressed that a framework is “suitable” for presentation at the British market the attractions of the region.
This will be the edition number 22 in which Andalusia is shown in the possibilities of sporting destination for golf. In addition, emphasis will be on offer complementary Autonomous Community to this segment.
On the other hand, for the fifth consecutive year the regional government held a golf tournament to compete in the provincial businessmen and tourist boards to accompany the delegation Andalusian and a selection of British operators who specialize in this product.
The event, which will have the name “Andalucia at the Open’, will take place in the’ Kittocks Course ‘of St. Andrews and will also have a workshop between participants and a presentation by representatives of destination demand the United Kingdom.
The hotels in Andalusia received between January and May this year a total of 332,102 travelers from the British market, which made 1,401,726 overnight stays in the period with an average stay of 4.22 days.