1. Identify the media as their main tool to promote Tenerife Golf. Use Twitter, Facebook, Youtube, Linkedin, Google +, Flickr and others.
2. Form a team of social media encompasses hotels, golf, societies, councils and members of Tenerife Tourism Corporation.
3. Start workshops to help those working in the golf industry. This includes tour operators, courses, hotels, local media Golf Societies, etc
4. The best way to promote Tenerife is to engage with those who are already playing holiday and Tenerife. Tagging photos on Facebook is a great tactic.
5. Smartphone use is a necessity. Location-based advertising and marketing is all that is going to be 2012. Offer promotions for check-in via Facebook Foursquare and Places.
6. Understand and take part in marketing in real time. Mipuntuacion.com update the live results and publish the final day of the Golf Circuit. I bet that day had their best day. Last year we took a week to publish the results at which time the interest was gone.
7. Establish a social media strategy to promote the tournament (or events) before, during and after. For example, create a Facebook event and invite their fans, update your scores and live photos, post photos and videos from the tournament will remain online for years to come.
8. Educate the community Tenerife Golf Social Media for ‘leaving’ the island and use social media to contribute and participate in communities of other golf courses around the world in a natural and fun.
9. Be significant, creating an environment that embraces something a little different … not afraid to launch promotions that are a little out there.
10. We have excellent golf courses and fantastic hotels in our beautiful island. Be honest, real and participate …. that the island is sold for itself!
Article source: http://tenerifegolf.info/